States » WestPosted at: Oct 26 2026 11:29PM


K-dramas and variety shows accelerate entry into India’s 650 million OTT market

Mumbai, Oct 26 (UNI) Korea Creative Content Agency (KOCCA) India, under South Korea’s Ministry of Culture, Sports and Tourism, hosted “KOCCA ON SCREEN,” a flagship B2B export support event for Korean broadcast content, with support from the National Film Development Corporation (NFDC), a public body under the Ministry of Information and Broadcasting, Government of India.
The programme, held on October 22–23, 2026 at the National Museum of Indian Cinema (NMIC) in Mumbai, introduced Indian industry professionals to the latest Korean dramas, entertainment shows and emerging content formats, offering insights into Korean content production and audience trends.
The two-day event featured IP pitching under “Spotlight on K-IP,” 15 structured one-to-one business meeting sessions, a networking reception facilitating discussions on licensing, remake rights, format sales, distribution and co-production opportunities, said a release.
With surging global demand for Korean entertainment, the initiative aimed to tap into India’s population of 1.47 billion and its fast-growing OTT user base of 650 million.
Moving beyond individual or one-off transactions, KOCCA ON SCREEN served as a structured, deal-focused B2B platform to establish sustainable, long-term business partnerships between South Korea and India.
The event intended to strengthen institutional trust, lower entry barriers and deepen bilateral media cooperation between the two countries, the release said.
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Tags: #K-dramas and variety shows accelerate entry into India’s 650 million OTT market
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