States » SouthPosted at: Oct 26 2026 7:49PM


Pink October: Mankind Pharma stresses early detection and timely breast cancer treatment

Thiruvananthapuram, Oct 26 (UNI) Mankind Pharma has called for stronger public awareness of breast cancer, urging people to recognise warning signs, seek medical advice promptly and make informed decisions about screening and treatment as part of its Pink October campaign.
The campaign, organised during Breast Cancer Awareness Month, is an extension of the company's '1 Million Lives initiative, which seeks to improve access to health information and encourage proactive healthcare practices.
A lump or thickening in the breast, changes in breast size or shape, skin abnormalities, nipple changes and unusual discharge are potential warning signs that require medical assessment. Although these symptoms do not always indicate cancer, medical consultation can help identify the underlying cause and determine whether further investigation is necessary.
Clinical examinations and mammography, based on age and individual risk factors, play an important role in breast cancer detection. Timely diagnosis also helps doctors assess the disease and identify suitable treatment options.
"Cancer awareness must extend beyond healthcare facilities and become an integral part of how people approach their health,” said Atish Majumdar, Senior President of Mankind Pharma.
He said the company's 1 Million Lives initiative aimed to make reliable health information more accessible and encourage individuals and families to take a proactive approach to their health. The Pink October campaign further underlines the importance of breast health awareness, early detection and timely medical consultation, he added.
Dr Ramadas Kunnambath, Consultant Medical Oncologist at PRS Hospital, Karamana, Thiruvananthapuram, stressed the importance of recognising unusual breast changes and seeking medical attention without delay.
Screening decisions should take into account a person's age and individual risk profile, while patients diagnosed with breast cancer may require additional diagnostic assessments to determine the most appropriate treatment, he said.
He also highlighted the importance of biomarker testing, including HER2 testing where indicated, in guiding treatment decisions. Determining the HER2 status of a tumour helps doctors assess whether targeted therapies may be suitable for a patient.
Launched in June 2026, Mankind Pharma's 1 Million Lives initiative has so far included training for more than 500 health workers. In July, 285 doctors pledged their support for the initiative's goal of helping protect one million families.
Through Pink October, the company aims to expand awareness of preventive oncology and encourage people to prioritise breast health, seek timely medical evaluation and access appropriate care.
UNI DS
Tags: #Pink October: Mankind Pharma stresses early detection and timely breast cancer treatment
More News

AP Cyclone: 273 relief centres set up for people living in low-lying areas

26 Oct 2026 | 8:45 PM

Machilipatnam, Oct 26 (UNI) Krishna district collector DK Balaji has said that 273 relief centres have been set up for the people living in low-lying areas and appealed to them to reach the centres in view of a very severe Arnab cyclonic storm brewing at sea.

see more..

Modi Ka Baap Row: Ashoka says Kharge, son could destroy Cong

26 Oct 2026 | 8:26 PM

Bengaluru, Oct 26 (UNI) Karnataka Assembly Leader of Opposition R Ashoka on Monday launched a sharp attack on Congress president Mallikarjun Kharge and his son, state Minister Priyank Kharge, alleging that the father-son duo could destroy the Congress party, as BJP leaders staged a protest here demanding an apology for the senior Kharge's remarks against Prime Minister Narendra Modi.

see more..

14 rain-related deaths in TN, Rs 4 lakh solatium give : Min Sengottaiyan

26 Oct 2026 | 8:25 PM

Chennai, Oct 26 (UNI) A total of 14 people have died in rain-related incidents in Tamil Nadu since the onset of Northeast Monsoon and the ruling TVK has provided Rs four lakh compensation to their families, Revenue Minister KA Sengottaiyan said on Monday.

see more..

AP: Anakapalli police on high alert over 'Arnab' cyclone threat

26 Oct 2026 | 8:17 PM

Anakapalli (Andhra Pradesh), Oct 26 (UNI) Anakapalli District Superintendent of Police Tuhin Sinha on Monday said the police and disaster response teams were on high alert in view of the approaching 'Arnab' cyclone and urged people in coastal and low-lying areas to remain vigilant and cooperate with the authorities.

see more..

AP CM directs officials to take all precautionary measures to mitigate cyclone effect

26 Oct 2026 | 8:15 PM

Vijayawada, Oct 26 (UNI) Andhra Pradesh Chief Minister N. Chandrababu Naidu has directed the officials in coastal districts to take all precautionary measures following the Meteorological Department’s warnings that the storm circulatory system could intensify into a severe cyclonic storm by tomorrow.

see more..