States » SouthPosted at: Sep 21 2026 5:55PM


VP calls for greater research, modernisation, branding, value addition to make Indian tea sector compete globally

Chennai, Sep 21 (UNI) Vice-President C.P.Radhakrishnan on Monday called for greater research, modernisation, branding and value addition to make Indian tea more competitive in global markets.
In his address at the Centenary Conference of the UPASI (United Planters’ Association of Southern India) Tea Research Foundation
at Coonoor in the hilly Nilgiris district of Tamil Nadu said strengthening research, factories modernisation, improving quality and productivity, and developing strong Indian tea brands would enhance the tea sector’s competitiveness in global markets.
He also called upon UPASI to build on its 100-year legacy and move forward with modern thoughts, greater energy and renewed commitment to strengthen Indian tea and expand its presence in global markets.
India is among the world’s largest tea-producing and tea-consuming countries, he said and emphasised the need to focus on both cultivation and efficient processing and manufacturing of tea.
Calling for expanding research in the tea sector, particularly in areas that can improve cost-effectiveness, quality and productivity, the Vice-President stressed the need to educate planters on maintaining quality and responding to changing market requirements, noting
that the global tea market is becoming increasingly competitive.
Referring to competition from other tea-producing countries, Mr Radhakrishnan said India needs to examine how its tea can be marketed more effectively, improve revenues and address the challenges faced by the plantation sector through sustained research and innovation and urged stakeholders to undertake a systematic assessment of the requirements of the tea industry and work with the Central and State Governments to develop concrete project proposals.
He also highlighted on the need to identify professionals for research, modernise tea factories and undertake necessary renovation to ensure that Indian tea production meets global standards.
Exhorting the tea producers and exporters to move beyond bulk tea and develop strong Indian brands, the Vice President, drawing from his experience of travelling to several countries, recalled seeing a wide range of tea brands from several countries in international markets and noted the need for greater visibility of Indian tea brands. He suggested that stakeholders come together to market Indian tea under strong brands, which could help improve market positioning as well as revenues and prices.
Highlighting the important role of plantation workers, the Vice-President called for greater attention to their welfare.He emphasised that the welfare of plantation workers must remain an integral part of the growth and sustainability of the industry.“Industry welfare and workers’ welfare should go hand in hand,” he said.
The Vice-President stressed the importance of value addition in tea and called upon leading stakeholders to work together to identify new products, processes and market opportunities.
He pointed out that India has the advantage of being both a major tea-producing and tea-consuming country and urged the industry to make greater use of its large domestic market.The Vice-President said the present environment provides an opportunity for stakeholders to work closely with the Government to strengthen the tea sector.
During the occasion, the Vice-President released the book “Tea Research in South India – A Compendium”, documenting the rich legacy and contributions of tea research in southern India.
UNI GV 1750
Tags: #VP calls for greater research# modernisation# branding# value addition to make Indian tea sector compete globally
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