States » SouthPosted at: Oct 22 2026 5:27PM


Keralam’s experiential tourism draws global interest at ITB Asia in Singapore

Thiruvananthapuram, Oct 22 (UNI) Keralam’s experiential tourism offerings have attracted significant international interest at ITB Asia 2026 in Singapore, with visitors and travel trade delegates flocking to the state’s pavilion to explore its diverse tourism attractions and establish business partnerships.
Tourism Minister P C Vishnunadh, who is leading the Keralam delegation at the three-day travel trade event, said the state’s distinctive tourism products, enriched by experiential tourism, were gaining considerable traction among international tour planners, particularly through opportunities to explore its cultural heritage and natural beauty.
The participation is part of Keralam’s strategy to strengthen its presence in the global tourism market, expand targeted marketing initiatives and tap emerging Asian markets, he said.
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