States » WestPosted at: Nov 2 2026 11:38PM


Maha: BMC pulls down actor Dia Mirza's eco-friendly Diwali video after BJP objection, triggering political row

Mumbai, Nov 2 (UNi) A political row erupted in Mumbai on Monday after the Brihanmumbai Municipal Corporation (BMC) selectively pulled down an awareness video featuring Bollywood actor Dia Mirza from its social media platforms following strong objections raised by Mumbai BJP President and MLA Ameet Satam.
The deleted clip was part of the civic body’s public outreach drive urging citizens to refrain from bursting firecrackers to curb noise and air pollution during Diwali, in line with directives issued by the Bombay High Court.
Taking exception to the video, Satam posted on X (formerly Twitter) tagging the BMC, stating: "We don't need lessons on how to celebrate Diwali from Dia Mirza. Our traditions and culture are deeply rooted in us." Shortly after the post, the civic administration removed the video without issuing an official statement or clarification.
Campaign videos featuring other celebrities—including actors Madhuri Dixit, Mahesh Kothari, Subodh Bhave, Nishigandha Wad, and cricketer Ajinkya Rahane—continue to remain active on the BMC's official social media handles.
Reacting sharply to the removal of her voluntary message, Dia Mirza expressed her disappointment on social media. "Haven't taken any money, doing good work has no value anymore!" she wrote, clarifying that her participation in the civic body's public health campaign was entirely pro bono.
The incident drew swift backlash from the opposition Shiv Sena (UBT). Former Mumbai Mayor Kishori Pednekar accused the BJP of administrative high-handedness and selective targeting based on personal and religious biases.
"Why was only Dia Mirza's video targeted while others remain on the page? Is the BMC administration acting out of fear over a single political warning?" Pednekar asked, alleging that external political influence was dictating civic governance in the absence of an elected municipal corporation.
With civic body elections approaching, the controversy over the environmental campaign has opened a fresh flashpoint between the ruling BJP and the Shiv Sena (UBT) in Mumbai. UNI NEP NST
Tags: #Maha: BMC pulls down actor Dia Mirza's eco-friendly Diwali video after BJP objection# triggering political row
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